What value-adds can I provide to attract consumers?

Split-billing is a value-add in itself. You can also offer plan memberships that reduce costs on specific services offered at your business. Offering memberships helps increase retention and provides further upsell opportunities by keeping your consumers engaged with your business.  i.e. “Silver Membership” – Consumer received up to one consultation per month and 10% off services in service categories A, B, and C.